We were inspired by our participation in “Project Egypt” event held in Cairo, as it mustered African suppliers and distributors from the construction industry. We had the great privilege of welcoming the Ambassador of Saudi Arabia; H.E. Ahmad Qattan to our booth station and we briefed him with our new strategies for Africa. Egypt recently has attracted many foreign investments into the country from their recent great initiatives such as the expansion of the Suez Canal, the Power Link project with Saudi Arabia and many more.
We installed an interactive and dynamic booth station that hosted numerous B2B meetings and we discovered the great opportunities to be found in the African markets. The majority of the suppliers and distributors inquired about our presence in the African market of which we reassured our willingness to work in the African region and that we were ready to meet their demands wherever they are situated.
Our local and international presence in cables manufacturing along with our 40 year heritage in the industry has boosted the confidence of all the B2B companies and has attracted them to work with us in the foreseeable future.
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